Cinema for most is just entertainment. We believe, it is much more than just entertainment. People get influenced and make changes in their life, if they are moved by the messages dished out through this medium. In this sense every film maker should assume more responsibility and act in accordance with the un-prescribed rules of wholesome society.
Since commercial realization is the backbone of the industry, it cannot be completed ruled out ever. But, it should not be the only consideration for success.
When we say we LIVE Cinema we mean CINEMA that is:
When we say let’s STIR up MOVIE making we mean: –
THINKING that INVOKES
Because if we LIVE CINEMA that STIR the audience commercial success becomes a by-product in abundance.