As most companies consider how they want to produce leads, PPC ad networks such as Google AdWords or Facebook Ads come to mind. As a consequence, YouTube is often ignored.
YouTube can be a good tool for acquiring new leads, which is unfortunate for these businesses (but fortunate for you).
In this post, I'll show you how to use YouTube to increase your business's lead generation.
1. Content optimization
Making the content reflect is the first (and perhaps most important) step in the YouTube lead generation process. Here are three general guidelines to keep in mind if you're not sure where to start: Viewers will be trained, questions will be answered, and actions will be encouraged (CTA).
Concentrate on the most prominent keywords in your industry and find ways to integrate them into the titles and explanations of your videos. Although YouTube is its own search engine, others such as Google and Bing can index your videos, giving you the opportunity to appear multiple times in a single search if you use the right keywords.
You want to get the best out of the text that describes the video so it is searchable on both Google and YouTube. The title, description, and tags of the video are all included. To make it easier for your viewers to locate your videos while they're searching, use a mix of specific short and long-tail keywords. After all, YouTube is an excellent search tool.
2. Add YouTube cards
These are the interactive cards that appear at the end of YouTube videos and allow creators to share clickable links to related content. Throughout the video, you can add up to five cards that promote similar content. These cards can invite viewers to take a poll, guide people to a particular landing page.
Consider the card a bonus call to action (CTA) that directs viewers in the path you want them to go.
To add a clickable CTA to your YouTube file, go to the “Cards” tab after clicking to edit your video. After activating it if necessary, select the “Link” option.
3. Consider the Intent Of the user.
When it comes to queries relevant to the video, each brand should consider the user intent. For each video you make, you can try to figure out what the audience needs to do as a final target. This will assist you in creating meaningful video content that will engage with your target audience.
Google's primary mission is to provide consumers with the most appropriate content across all of their channels, which is one of the principal factors that you should rely on user intent. The search giant examines how audiences react to your channel's videos to determine whether or not the quality is relevant to everyone. That's why measures like "watch time" and "session watch time" are crucial to monitor.
● Watch Time
As one would expect, watch time is important because the more users watch your videos, the higher they will score because it shows Google that your content is interesting and useful to them.
● Session Timer
Session watch time is another indicator of user engagement; the longer users are on your site and watch more content, the more YouTube likes your videos
4. Divert traffic to tailored landing pages
We just attached a CTA to your videos, and it wants to take users somewhere. If you want to catch leads as soon as possible, the safest place to take them is to a landing page. However, you don't want to simply hope that they'll sign up for your newsletter until they see it on the side of your page.
Your landing page should be tidy, ordered, and solely based on producing leads for the best results. To highlight the CTA on the website, for example, you can use contrasting colors and different-sized text. It's also important that the landing pages are protected so that users can apply their details with confidence. Including a verbal prompt such as "follow" or "go to our website" is an excellent way to direct the audience to your target.
5. Make your playlist for content
A playlist is essentially a series of linked videos that you group together on your channel to make finding relevant content easier for your fans and search engines. It's also a perfect way to keep your videos structured to keep your site from being cramped. Playlists are an important aspect of any YouTube technique, and you can make one as soon as you have a group of similar videos.
Using playlists means that the videos are indexed twice (once independently and again within the framework of the playlist), increasing the likelihood that more people can see them.
6. Collaborate with Influencers
Partnering with influencers is a perfect way to expand your YouTube scope and create a flood of leads for your business. To expand your company rapidly, you need to find ways to communicate with influencers in your category and feature on their platforms. According to research on the effect of influencers on a consumer's decision-making method, 92 percent of consumers trust influencers rather than conventional brand ads.
In other words, most people would believe that a product recommended by a trustworthy influencer is more genuine than one from a company touting its own product's awesomeness.
When searching for influencers to partner with, bear in mind that they do not need to have a large following. Even a small-audience influencer will make a significant difference in the marketing activities.
7. Share your Video content widely
Although this should go without saying, it is all too easy to overlook to repost your videos across many platforms. To get the most exposure, spread your video content across all of your platforms after it's been released. Encourage your fans to post your content as well, while marking any businesses or brands in which the content is associated—whether by influencer or affiliate marketing.
Additionally, marketing technology can assist you with keeping the calendar organised and on track.
8. Entertain with Ads
Though it can be simple to get users to promote and post your videos for free, using advertisements to promote your content to increase the exposure of your videos and improve your lead generation efforts is always a smart idea.
On YouTube, creating and supporting ads is also an effective way to create leads. Although most show at the start of a video before the content starts to play, agencies and marketers are still searching for new and innovative ways to promote without being intrusive.
Keep the following best practises in mind when making videos for the YouTube marketing campaign:
Hold your videos around 15 and 60 seconds long, and your advertising should be brief and to the point. The highest view-through rating on YouTube is for 30-second ads.
Design video ads mobile-friendly: Use colorful landscapes and scenes when filming your images, keep frames close, and use descriptive text and visuals to help you articulate your message easily - even on small screens.
Tell the audience what they can do next: One way to do this is to have a straightforward and convincing call to action (CTA) in your film.
9. When is the best time to post?
It's just about the timing. Although the "best" time for your YouTube posts can vary depending on your business, venue, and audience, there are certain basic rules to follow when scheduling your videos.
Conclusion
YouTube manages to expand at a breakneck pace. If your company isn't already taking advantage of YouTube's full potential, start now by following the nine steps outlined in this article to create sales leads and earn more revenue for your company.