How to improve your sales Efficiency by using a video in one-to-one meetings?
Updated: Sep 23
You’ve Done all your sales process accurately. A potential client is impressed with your website and has enjoyed chatting with you over the phone, and now they want to meet in person. You’re one step closer to winning their business. But it’s likely that you won’t be the only one that the client is thinking about hiring. With so much competition out there, fighting for the same work as you, how do you win that client over? How do you ensure you stand out from the crowd during that first meeting and beat everyone else to it? The first meeting is a chance to put your best foot forward and lay the foundation for a successful long-term working relationship.
These are the meetings that can make your hair stand on end, cause sweaty palms, and test every bit of your communication skills. Lets us discuss how the video will help you in this meeting
Here are 10 highly incredible benefits that your salesperson will acquire when he will be with a video in a one-to-one meeting.
1. A Strong Start
A strong start certainly helps you to drive the entire meeting in your own way. When it starts on a weak foot the probability of rejection is increased. It may also be your 2nd, 3rd, or the last meeting of the day and you may get frustrated due to unfruitful results or you can feel tired due to excessive transportation. So, by showing a video you can easily make the client indulge for a moment and get the same time to recollect your energy back. It will give you time to study his body language and desk it will provide you better inside on proceeding with meeting. During the video play, you can check the organization of the room and table and able to read the client’s body language which assists you to know how the person is and what his current mood is. It helps you well to start and take the lead. Furthermore, when your prospective go through the video he can toss a few or a series of questions and if you will be fully prepared for the situation then you will definitely be able to break the ice.
2. Higher Conversion
85 percent of people are more likely to buy a product once they see an accompanying video. Now, this is your time to raise this percentage graph by presenting everything with a well-manner. You can also put other formats of video like promotional, brand, and product on the table after knowing the interest level of the client and help him in decision making.
3. Showcases infrastructure and set-up
If you have State of art infrastructure or factory setup, the client would like to see your infrastructure before investing. Is excellent customer service a part of your culture? Show your employees answering the phones. Is collaboration and innovation a key value in your business? Show the cubicle-free, open layout of desks and your people brainstorming during an ad-hoc meeting. Is your office the cornerstone of your multinational corporation? Have your production crew film the office interiors, interspersed with the Manhattan skyline. Remember you can show your world sitting on the Desk as it is quite hard to take a client to your site and show your infrastructure and set up before every deal. A video can do it all and can take you one step ahead.
Seeing has a powerful impact on the subconscious level. Showing a video is a quite fair and honest idea to show your business efficiencies. Now, you have explored everything so, there will be no reason left for the client not to believe in you.
4 Liven Up Your Pitch
A paper pitch is…let’s face it—boring! Liven up your pitch by using an explainer video. PowerPoint slide shows and pamphlets with a bunch of words and pie charts don’t do much to engage your audience. However, a well-produced explainer video with a solid script and engaging visuals can capture the attention of your audience immediately. Explainer videos are especially helpful if you have a complicated product or service.
5 Works like an Information basket
A corporate video has the ability to cover the entire thing of your business in an organized way. In a few minutes, you can show the overall activities of your business so, in this way, a video works like an information basket.
6 Create a good Impression:
Video creates a good impression in the client's mind as you have taken time effort and money to make it. It gives a clear picture of your vision and seriousness about your company.
6Your multi-level effort will attract well
Your serious efforts surely help you to convert a meeting into a sales deal. Your video explains your extra effort and extra expense of the money and if you will win to show the extra consciousness for that particular meeting, the client will also return his interest towards you. And, this additional effort with a video really drives the client’s mind to think more about your brand.
7 It can’t lose energy or get fatigue
A video is produced with proper planning and is filled with a good voice-over. A video shows everything in a highly organized way and can’t lose its energy or get fatigued. It retains the same blasting potential every time when it is played. It is hard to expect this capacity from a human being whose ability and analysis power changes due to change in on food, the environment, and his personal issues.